As per media reports, Flipkart has shut down the operations of Jabong and the users will now be redirected towards the Myntra website and app.
For about 4 years ago Flipkart had bought Jabong.
Flipkart that acquired Myntra in 2014 and Jabong in 2016 controls around 70% of the market.
Now the full concentration of e-commerce platform Flipkart will be on Myntra and long term strategies will be formed and significant market expenditure will be spent on Myntra, rather being divide ito two.
[Source: Media Reports]